7.01.2013

BUSINESS COMMUNICATION


BUSINESS COMMUNICATION
DHINI WIDIASTUTI UTAMI
19610245
3SA01

Business communication is a communication that promotes a product, service, or organization; relays information within a business; or functions as an official statement from a company. Television advertising in the media is the message of communication that aims to introduce and promote products or services. The next goal is to motivate and persuade the viewer or audience to find, buy and become regulars. On the other hand, advertising is one of the communication tools for its customers. One of examples is in Oreo ad that has a unique slogan which is ‘Diputar, Dijilat, Dicelupin’.



This slogan was popular when the artist of the ad exemplifies how fun and delicious way to enjoy Oreo. In that Oreo’s slogan and ad there is a communication where the consumer receives the recommendation/suggestion of the ad by doing the same thing as the slogan said: twist, lick, and dunk. I personally have fond memories of growing up with Oreo cookies and its slogan still success in persuading me. This is what business communications are called.